Live selling,
with an AI co-host.
Water is a live shopping platform with a production studio in your browser and an AI host that can run the whole show — built on H2O, our own realtime media stack.
An AI co-host that runs the show
Cortex joins your live as a real participant: it hears the room, watches the video, reads chat, and answers out loud with its own voice. Give it a show outline and it runs product segments end to end — pinning products, dropping flash deals, and running auctions while you sell.
See how selling works →A production studio in your browser
Go live from your phone in a few taps, or open the desktop console: scenes and transitions, an audio mixer, screen share, server-side recordings, and simulcast to your other platforms. Prefer OBS? Generate an RTMP ingest key and point your encoder at it.
Start selling →Commerce built into the stream
Pin products on the video, sell with in-stream checkout, run timed auctions with buy-now, flash deals, product drops, giveaways, and pay-per-view tickets. Viewers buy without ever leaving the live.
Browse the shop →Sharing that pays
Viewers can restream your live to their own audience — the platform creates their affiliate link automatically and pays a 3% commission on sales they drive. Your audience becomes your distribution.
Learn about earning →More than the feed
Built on H2O
Every stream, recording, and simulcast here runs on our own realtime media stack.
H2O handles WebRTC rooms, RTMP and WHIP ingest, recordings, HLS, and the media bridge our AI co-host speaks through. We're opening it to developers.
Read about H2O